Why We Use Framer For Marketing Websites At Any Scale

The problem with traditional tools

Before Framer, we faced a common dilemma: WordPress offered good content management but locked us into rigid templates, while custom code gave us freedom but required constant developer maintenance. Our marketing team needed content updates, our designers wanted creative control, and our developers needed clean, maintainable code.

What makes Framer different

Framer's component-based architecture lets us work faster without writing spaghetti code. Here's what this means in practice:

• Designers work directly on the platform instead of throwing Figma files over the wall

• Marketers update content without filing developer tickets

• Developers spend time on complex features instead of basic layout changes

• Everyone works from the same set of brand-consistent components

Performance without configuration

Framer generates static sites by default, which means:

• Pages load in under 400ms

• We get 95+ Lighthouse scores without optimization

• Content deploys to a global CDN automatically

• SEO fundamentals work out of the box

Content management that works

Unlike WordPress's one-size-fits-all approach, Framer lets us build content structures that match our actual needs:

• Marketing teams can edit in a visual interface

• Content changes can be previewed before going live

• Multiple team members can work simultaneously

• Changes can be rolled back when needed

Real code when you need it

While Framer works well with its visual editor, it doesn't limit developers:

• Write custom React components

• Add third-party integrations

• Connect to external APIs

• Use version control

• Set up automated deployments

Enterprise features that matter

For larger projects, Framer provides the security and scaling features we need:

Security

• SAML/SSO integration

• Regular security patches

• Role-based permissions

• Audit logs

Integration

• REST API

• Webhooks

• Custom endpoints

• Third-party connections

Scale

• Automated backups

• Load balancing

• Global CDN

• High availability

Why this matters

Marketing websites keep getting more complex. Simple brochure sites have evolved into interactive experiences that need to load fast and work perfectly. Framer lets us build these modern sites without maintaining separate tools for design, development, and content management.

The bottom line

Framer has concrete advantages over both traditional CMS' and custom code:

• Faster development through reusable components

• Better performance through static generation

• Easier maintenance through visual editing

• Cleaner code through structured components

For marketing websites big and small, Framer gives us speed without sacrifice, letting us build better sites in less time.

We hope you enjoyed this article. If you got a minute, please check out our miro.com case study which is built in Framer. If you got an idea, we'd love to chat about it. Get in touch here.